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Sachs Media honors end of ‘Mad Men’ era with mini-series of TV spots

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Sachs Media Group is tipping its stylish Fedora to Don Draper and all the other Mad Men. Florida’s leading independent public relations firm is marking an end of an era — the final seven episodes of Mad Men, which began airing this week. In honor of the popular AMC show, SMG produced a miniseries of three 30-second TV spots, each calling to mind the best, stylish series ever about the early days of the advertising (and PR) industry. Mad Men, set…

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When Ron (Sachs) met Matt (Gaetz)

Ron Sachs, one of Tallahassee’s premier pitchmen, comes from a progressive background: Iconoclast college newspaper editor, spokesman for Democratic Gov. Lawton Chiles and

Mac Stipanovich aligns with Sachs Media Group to offer ‘strategic counsel’

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J.M. “Mac” Stipanovich has entered a new collaboration with public affairs communications firm Sachs Media Group (SMG) on a series of select public affairs and other special projects. Stipanovich, a lobbyist with Buchanan Ingersoll & Rooney, will consult with SMG on particular public education initiatives, serving clients who can benefit most from extensive public affairs experience. “I’ve admired ‘Mac’ for a long time and over the years we have enjoyed swapping great stories about being in the middle of some…

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Child sexual abuse costs Florida an estimated $1 billion a year

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A billion dollars! Really? I have to admit that when I first saw the release from LaurensKids.org, I was a little skeptical. Despite the fact that I love the work Lauren Book is doing on behalf of kids and the very real fact that her work has earned national ink, the actual number itself – (cue your best Dr. Evil) “ONE BILLION DOLLARS” – jumped off the page.  We all know how these kinds of reports can pile on the numbers and if…

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Dennis Baxley hauls in nearly $80k in February to kick-start Florida Senate bid

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Republican state Rep. Dennis Baxley of Ocala raised $79,500 during the month of February for his bid for the Florida Senate, according to campaign finance reports recently released by the Division of Elections. That brings his war chest to a total of $94,610 overall. “We are pleased to receive this much support this early,” said Baxley in a statement Monday. The man who proudly accepts the title of “Father of Stand Your Ground” is an inveterate campaigner, having run and won…

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