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In Olympic marketing, smaller brands find restrictions tough

in Apolitical/Top Headlines by

The Olympics are full of stories of underdogs triumphing against the odds for athletic glory. But in the case of Olympic marketing, smaller brands are finding it tough to prevail amid strict rules. Sponsors such as Visa, Samsung and Coca-Cola pay hundreds of millions of dollars to be associated with the Olympics. So the International Olympic Committee cracks down on non-sponsoring brands that reference the Olympics by name or use Olympic logos in tweets or advertisement. This extends to athletes…

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Camera boost, virtual reality in new Samsung, LG gadgets

in Apolitical/Top Headlines by

To revive interest in smartphones, Samsung and LG are improving their cameras and embracing the nascent world of virtual reality. Facebook’s Mark Zuckerberg joined Samsung at the Mobile World Congress show in Barcelona, Spain, to announce that their companies are teaming up to push VR in mobile phones and social networking. Virtual reality “is now mainly used for gaming, but that is quickly changing,” Zuckerberg said. “That is why Facebook is investing so much in VR, so we can deliver…

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Bills, Jags making history with streaming game from London

in Sports/Top Headlines by

Grab a latte and a laptop. Buffalo and Jacksonville flew across the pond to play an early-morning game in London on Sunday that will be televised in both local markets but streamed digitally to the rest of the United States. It’s unprecedented and unusual, and few, if any, Jaguars player even knew about the strange setup. “Wait, this game isn’t on TV?” safety Josh Evans said. “I didn’t even know that. People have to watch it online?” The game will…

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