Rick Scott goes ‘On the Move’ with statewide TV campaign for 2015 priorities
As the legislative session starts, Gov. Rick Scott is pushing his priorities with a statewide TV ad blitz. Using TV makes Scott one of the first Florida governors to make use of direct television campaigns, instead of depending on earned media most elected officials rely on. Produced by his Let’s Get to Work PAC, the 30-second spot starts airing Thursday in all Florida markets, including broadcast, cable and satellite. Although few details were available, Scott – who spent around $70 million on TV spots…