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Shamu

With orca changes, SeaWorld must live without iconic Shamu

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SeaWorld built its brand on a leaping and splashing killer whale named Shamu. She was part of its logo, gave her name to stadiums in the theme parks and was the inspiration for rides. The orca image sold T-shirts and soft, stuffed animals for the kids to take home. With the company phasing out its killer whale program, it is forced to ponder the question: What is SeaWorld without Shamu? “The orcas were their most powerful engagement tool,” said Allen…

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SeaWorld ending orca breeding program; current killer whales will be its last

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Three years of pounding bad publicity about its orca programs have led SeaWorld Parks & Entertainment Wednesday morning to announce the end of the theme park company’s iconic but controversial killer whale breeding program. The company announced early Wednesday that it would end the program and that the whales it has in captivity now would be its last. That means the shows and images of orcas will change radically at the parks in Orlando, San Antonio and San Diego and eventually phase out as…

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