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South by Southwest

Video sharing app Meerkat could prove transformative in 2016

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Fresh from this year’s SXSW Interactive festival comes the latest social media and political fixation. Meerkat allows live streaming cellphone video on Twitter. In two weeks, the iPhone-only app racked up more than 100,000 new users. What makes Meerkat the political trend for 2016 rests with its list of early adopters, reports Dylan Byers of POLITICO, including politicians like presidential hopeful Jeb Bush and political reporter Dan Balz, among others. “Everywhere I have gone here at South by Southwest … people are talking…

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Live-streaming apps dominate buzz at South by Southwest

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A live-streaming app called Meerkat, calls to online activism and pedicabs with a “Game of Thrones” Iron throne seat were the top topics of conversation at South by Southwest over the weekend, as 33,000-plus members of the technology, marketing and media industries poured into Austin, Texas. “You never know what’s around the corner at South By Southwest, it could be a small thing or it could be life changing,” said David Rubin, Pinterest’s head of brand, at the social media…

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