Universal Orlando looks back 25 years, more innovation ahead
When the Universal Orlando theme park opened in 1990, it was a way for visitors to have fun inspired by the movies they loved – without traveling to California. Director Steven Spielberg held the scissors at the ribbon-cutting. One of the first rides was themed on his movie “E.T.” Even ads for the park had the tone of a movie-quality teaser, promising the “greatest Hollywood production ever.” Jason Surrell, creative director at Universal Creative, saw that ad while still in…