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The Wizarding World of Harry Potter

Universal Orlando looks back 25 years, more innovation ahead

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When the Universal Orlando theme park opened in 1990, it was a way for visitors to have fun inspired by the movies they loved – without traveling to California. Director Steven Spielberg held the scissors at the ribbon-cutting. One of the first rides was themed on his movie “E.T.” Even ads for the park had the tone of a movie-quality teaser, promising the “greatest Hollywood production ever.” Jason Surrell, creative director at Universal Creative, saw that ad while still in…

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Universal theme parks record highest summer attendance

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Harry Potter and the Fast and Furious helped boost attendance at Comcast Corp’s theme parks in Orlando and California. Comcast on Tuesday said the theme parks had their strongest ever summer attendance. The Orlando Sentinel reports the theme park division generated $896 million in revenue for the third quarter. The company attributed the increases to The Wizarding World of Harry Potter-Diagon Alley at Universal Studios Orlando and Fast and Furious: Supercharged at the Hollywood park. Comcast’s NBCUniversal division owns the Universal…

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