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Uber Trip Experience to tap built-in backseat audience with third-party apps

in Apolitical/Top Headlines by

After reaching a billion trips late last year, Uber wants to reach out to a built-in audience of millions of backseat passengers, each needing some form of entertainment. Enter the “Uber Trip Experience,” the biggest update to the Uber app program interface (API), since March, when the San Francisco-based company allowed developers to add an Uber button into their user interfaces. Uber is calling third-party app developers to create notifications, ads, and other content for riders to use during trips.…

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