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unforced errors

Andrew Gillum’s terrible, horrible, no good press week

in Peter/Top Headlines by

When you are a relatively unknown candidate running in a large state like Florida, and you have neither the marquis name of your chief opponent nor the checkbook of the incumbent you are hoping to replace, it helps to get a steady stream of good press. Frankly, it’s one of the only plays you have. Good press is needed to build name identification and brand. Donors, both current and future, want to read good things about you. Supporters, friends and…

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