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VISIT FLORIDA - page 15

Gov. Scott visits Clearwater Aquarium to highlight record tourism 

in The Bay and the 'Burg/Top Headlines by
tourism

During Thursday’s visit to the Clearwater Marine Aquarium, home of Winter the Dolphin, Gov. Rick Scott took an opportunity to highlight Florida tourism, the state’s largest industry. In the current state budget, $74 million is set aside for VISIT FLORIDA, the quasi-governmental corporation tasked with attracting more tourists to the Sunshine State. In 2014, Florida had a record of 98.9 million visitors, who spent $73 billion overall. As the “best tourist destination for families,” Scott cited data that shows 85…

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Tourism ad campaign cash running out

in Statewide by

Capitol News Service is reporting that Visit Florida will soon be out of the advertising money BP gave the state tourism agency to spread the word that most of Florida’s coast is still open for business. Visit Florida received the $7 million on June 7, and used the money to air TV, radio, and Internet ads mainly in the Southeast region of the country. CEO Chris Thompson says Visit Florida still plans to promote in-state travel, but more money will be needed…

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Visit Florida to go mobile

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Visitors to Florida will soon be able to find tourism hotspots on their iPhones and Blackberries. Visit Florida, the state’s public-private tourism marketing corporation, is developing a mobile Web site so that visitors can research the best beaches as they stroll through historic St. Augustine or compare hotel rates while waiting to board Space Mountain at Walt Disney World. The site, which Visit Florida hopes to have ready by September, is another evolution in Visit Florida’s attempt to harness emerging technology…

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Tourists flock to Visit Florida website

in Statewide by

Since May 1st, 90,000 people from around the world have visited Florida’s tourism website, many of them to see if our coast had been affected by the massive oil slick sitting in the Gulf. Visit Florida wants tourists know that Florida is still open for Business. Will Seccombe, Chief Marketing Officer for Visit Florida, says their fighting rumors and bad press to make sure people don’t cancel their vacations without all the information. “It’s a big part of our state’s…

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