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William Steiger

William Steiger: Don’t block my ads! Just improve advertising experience

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The American Marketing Association identified “interactive ad-blocking programs” for electronic devices, including cell phones, as one of the most important strategic issues for marketers in 2016. Advertising is a key component in the marketing mix of businesses, and the inability to reach users through advertising will change the marketing strategy of all businesses. This is bad for business and bad for consumers. In the spirit of full and open disclosure, I was an advertising salesperson, manager and vice president of…

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Today on Context Florida: Revisiting the Daisy ad, Tallahassee Takeaways, political ads and idiocy in full Florida bloom

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Today on Context Florida: Martin Dyckman asks if it’s time to resurrect the Daisy ad. For those unfamiliar with it, the Daisy ad is considered the most effective political spot ever filmed. The spot begins with a precious little girl pulling petals from a flower, counting them imperfectly. It segues to a man’s harsh voice counting down from 10. The child’s face dissolves into the hideous sight and sound of an H-bomb test. “These are the stakes,” says another voice —…

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Today on Context Florida: Bernie Sanders, abortion clinics, don’t get sick and a flood of online advertising

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Today on Context Florida: A vote for Bernie Sanders is a vote for idealism, courage, candor, says Martin Dyckman. At this stage, a vote for Sanders is to send a message that universal health care is what the public wants and deserves. It’s a vote for what most voters say they want and respect. It sends a message to the establishment about what’s best in America as contrasted with the hatred that is corrupting and disgracing the other party. Catherine Durkin…

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Today on Context Florida: Trump & Hitler, ethics in the classroom and Florida tough on renters

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Today on Context Florida: Martin Dyckman discusses the recent Web ad from Republican presidential candidate John Kasich that subtly compares Donald Trump to Adolf Hitler. While Kasich took heat for the suggestion, Dyckman says it would be just as wrong to ignore Hitler’s examples as to trivialize them. History often repeats itself. Bad history should be taken as warning. It does not necessarily trivialize Hitler to observe that Trump’s strategy and tactics recall some of those favored by the one-time Austrian…

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Today on Context Florida: Primary power, sales jobs, decoupling and traffic

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Today on Context Florida: The power for a candidate to qualify for Florida’s Presidential Preference Primary ballot power rests solely with the Republican Party of Florida and its Chairman. In the opinion of RPOF Chair Blaise Ingoglia, this is too much power in the hands of one person or organization. Florida is one of the few states in the nation that does not have any qualifying criteria to appear on the ballot in statute or Republican Party rule. William Steiger says…

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