Taking a cue from the St. Petersburg Times, other city institutions decide to change their name

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Taking a cue from the hometown newspaper, several St. Petersburg institutions have decided to immediately change their names as well, to better reflect the growth of the (fill in the blank) and its vision for this region.

The first such changed

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.