Ho-hum, you say. This is just another endorsement in a series endorsement volleys between Frishe and his opponent, Jeff Brandes. One day, Mark Sharpe endorses Frishe, the next Dana Young endorses Brandes and so on, right?
There are a couple of reasons why Frishe receiving the TBBA endorsements matters more than you might first think.
First, the TBBA is very influential in south Tampa, more so than it is in Pinellas. And since the race for Senate District 22 may very well be decided by who wins South Tampa (because Brandes and Frishe may evenly split Pinellas), any advantage that can be found south of Kennedy Boulevard will be critical.
Second, and actually, more important, consider Jeff Brandes’s background. He’s not exactly a builder, but his family, through their lumber business, has been working hand-in-hand with builders for generations. For Brandes, a member of TBBA, not to earn the support of the TBBA really says something. So much so that, reportedly, Brandes complained vocally to the TBBA after learning he did not receive its backing.