Tampa Bay Times circulation up 14%; gains due to growth in Hillsborough & Pasco and free distribution of *TBT tabloid

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Daily circulation of the Tampa Bay Times increased about 14 percent, in response to an emphasis on 7-day subscriptions and the free daily, tbt*, now included as an edition of the Times,  according to a semiannual report of newspaper circulation released today. 

Sunday circulation declined 7 percent market wide because of the reduction of the coupon frenzy.

A press release from the Times says much of the newspapers growth comes from Hillsborough and Central Pasco counties

Overall, the Times added more than 19,800 home delivery subscribers daily and nearly 13,000 Sunday home delivery subscribers in the past six months ending in March, compared to the same time period last year. 

“We continue to invest in our journalism and in Tampa Bay. Our readers recognize this and see it reflected in the quality of the content that we deliver to them every day. That’s why in this latest circulation report we have continued and sustained growth in our local paid readership. That translates to a quality audience that gets measurable results for our advertisers,” said Times Vice President and Tampa Publisher Joe DeLuca. 

With a total Sunday circulation of 402,422, the Times is Florida’s leading newspaper and remains the only Florida newspaper ranked among the country’s top 25 newspapers.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.