Tampa Bay Times hires Autonomy to help clean up its dog's breakfast of a website

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The Tampa Bay Times has hired Autonomy to clean up its dog’s breakfast of a website, according to a press release heavy on techno-journo jargon:

Autonomy, an HP Company, today announced that the Tampa Bay Times, Florida’s number one newspaper, has selected Autonomy’s Web Content Management (WCM) solution to power its website, tampabay.com.   The Tampa Bay Times will use Autonomy Intelligent Data Operating Layer (IDOL)TeamSiteLiveSite and Virage MediaBin to deliver engaging, compelling, and personalized content on the web, including video, images, social media, mobile, surveys, and personalized campaigns.

“The publishing industry is going through a period of profound change,” said Joe DeLuca, publisher of tampabay.com. and Tampa publisher of the Times. “We understand that to continue to lead in the digital age, we need to deliver news and information to the public in a helpful, innovative and engaging manner. Autonomy will play a central role in our process of re-imagining the entire look and feel of our web presence, and the technology provides the ideal platform to help us evolve and expand.”

“The Tampa Bay Times continues to extend its lead as Florida’s largest newspaper and one of the most well known media brands in the Southeast U.S. by pioneering new ways to lead in the digital age,”  said Rafiq Mohammadi, CEO of Autonomy Promote.  “Publishers must deliver a consistent and dynamic experience that engages and builds readership across all channels, and helps advertisers reach targeted audiences.  Autonomy’s unique meaning-based approach to marketing enables organizations to bypass cumbersome, manual methods of tagging content, so they can automatically deliver relevant and rich news and information that builds a media outlet’s brand.  We’re excited to work with the Tampa Bay Times as they embark on this digital initiative.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.