The art of the title sequence

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Forrest Wickman discusses the art of the title sequence:

PBS Arts’ Off Book series looks at a few of the greatest title sequences of recent years, speaking with the designers behind such iconic title sequences as those for Se7enBlue ValentineZombieland, and—a Slate favorite—Mad Men. I’d be happy to look back at any of these great sequences any time, but even more interesting is hearing the designers talk about their subtle touches. For Zombieland, for example, it was important that the font be inconspicuous, so that viewers focused on how the characters interacted with the titles.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.