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The Florida GOP’s new Comms Director and Press Secretary are…

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Here’s a Monday night shot: on Tuesday, expect the Republican Party of Florida to formally name Brad Herold as Executive Director.

Your chaser — the RPOF will also reportedly name Wadi Gaitan as Communications Director and Mallory Deason as Press Secretary.

Deason comes on board by way of Enterprise Florida – Gov. Rick Scott‘s brainchild-within-a-brainchild housed in the relatively new Department of Economic Opportunity – while Gaitan comes over from Majority Office of the GOP-controlled House of Representatives.

Gaitan, whose bilingual skills should serve the RPOF well, was also formerly a spokesman for now-U.S. Rep. Carlos Curbelo‘s campaign last year, when Curbelo narrowly defeated incumbent Joe Garcia to take an emerging battleground seat in Florida’s 26th Congressional District in November of 2014.

Gaitan replaces interim Director Sarah Bascom, who assumed the role after Susan Hepworth resigned in January after RPOF Chair Rep. Blaise Ingoglia defeated incumbent Leslie Dougher as chair.

Dougher had been the preferred nominee of both Gov. Rick Scott and the Party establishment.

“I am very excited about the future of the party with these three critical hires,” said Ingoglia in a statement Tuesday morning.  “Our vision for 2016 is simple – energize the party, activate our grassroots and reach all of the voters with our message – whether in English or Spanish.  I know that these professionals will make it their daily mission to serve the party faithful and help elect Republicans to office.”

Herold had served as deputy executive director of the state party since January and previously was deputy state director for Sen. Marco Rubio. Herold has also run campaigns for Republicans across the state including former House Majority Leader Adam Hasner, as well as worked in the offices of former Speaker Will Weatherford and Gov. Scott.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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