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The PBA’s, I mean Bill Foster’s, mail-piece about the PBA supporting Bill Foster

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No one ever accused Bill Foster of being extravagant, but you’d think he could spring for a little more in production costs when he printed this mail-piece. It’s like 5″ x 7″. This postcard is way too small and since it is being delivered on Junk Mail Wednesday, it’s bound to end up in the garbage.

That’s a shame because the mail-piece delivers an important message about Foster being endorsed by both the PBA and the FOP. In an election where the number one issue is reducing crime, those endorsements matter. That’s why this piece should get the full treatment. Maybe Jack Hebert and The Mallard Group could have even gone for a photograph actually from a street in St. Petersburg. Where the hell is that photo from…Brooklyn?

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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