The strategy of endorsing the obvious winner

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As well-regarded Republicans continue to line up behind Mitt Romney–including George H.W. Bush, Marco Rubio, and Paul Ryan — Adam Sorensen underlines why there has been a sudden rush to back the likely nominee.

“You might read these statements as examples of lukewarm sentiment for the candidate — Dave Weigel compares them to Ted Kennedy’s swooning endorsement of Obama at the height of the epic 2008 Democratic primary — but I’m not sure that’s entirely fair. There is a real and legitimate concern among Republicans that in recent years, their party has at times lost focus on winning general elections (see Christine O’Donnell). The Establishment endorsers’ target audience — Republicans who want to see the primary play out a bit longer — is not one that needs to be swept off its feet… The goal is to show that Romney has already won it, and that it’s time to move on to taking down Obama.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.