Life and politics from the Sunshine State's best city

Tourism ad campaign cash running out

in Statewide by

Capitol News Service is reporting that Visit Florida will soon be out of the advertising money BP gave the state tourism agency to spread the word that most of Florida’s coast is still open for business. Visit Florida received the $7 million on June 7, and used the money to air TV, radio, and Internet ads mainly in the Southeast region of the country. CEO Chris Thompson says Visit Florida still plans to promote in-state travel, but more money will be needed to continue the out-of-state campaign.

“Some of the in-state stuff we are doing will be go beyond that, but as far as the big push which is through television and radio it pretty much ends this weekend,” said Thompson.

Visit Florida is asking Gov. Charlie Crist to get more money from BP to continue running ads the rest of the summer.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

Latest from Statewide

Go to Top