‘True Detective,’ ‘Breaking Bad’ leading contenders for prime-time Emmy nods, to be announced today

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There is fierce jockeying for Emmy nominations in the premier drama and comedy series categories, with newcomers “True Detective” and “Orange is the New Black” making strategic moves to boost their chances.

The nominations were to be announced early Thursday by the Academy of Television Arts & Sciences.

HBO’s critically acclaimed “True Detective” has the trappings of a miniseries, with its closed-ended story and movie-star leads Matthew McConaughey and Woody Harrelson, who have said they don’t plan on returning for a second small-screen season.

But the crime anthology qualifies as a series because of the “created by” credit given to Nic Pizzolatto by the Writers Guild of America, said John Leverence, the TV academy’s senior vice president for awards.

That could spell trouble for the competition, including the final season of “Breaking Bad” and leading man Bryan Cranston. Besides the AMC drama, others aiming for Emmy glory include NBC’s “The Blacklist” and Showtime’s “Masters of Sex.”

Those competitors represent traditional TV, whether broadcast or cable. Online intruders also are lining up, led by last year’s breakthrough nominee, political drama “House of Cards,” and “Orange is the New Black.” Both are from Netflix.

The latter, a prison-set series that’s considered a hybrid “dramedy,” is competing for a best comedy series nomination and lead comedy series actress bid for star Taylor Schilling.

Another such hybrid, HBO’s dysfunctional family saga “Shameless,” is attempting a rare category leap. The HBO series and its star were seeking comedy instead of drama nods, which would put them in contention with likely nominee “Modern Family,” a four-time Emmy winner as best comedy.

The 66th Primetime Emmy Awards will air Monday, Aug. 25, on NBC, with emcee Seth Meyers, the former “Saturday Night Live” player and new NBC late-night host. The ceremony, traditionally held on Sunday, was moved to avoid a conflict with NBC’s “Sunday Night Football” and with MTV’s Video Music Awards.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.