TV ad campaign launched to support passage of PIP reform legislation

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The Sunshine Alliance to Erase Fraud is going up with a statewide ad buy supporting the passage of SB 1930 and HB 1411, which crack down on PIP fraud around the state. Highlights ofthe ad:

– Personal Injury Protection can be a medical safety net when in an accident
– Scam artists and shady clinics are taking advantage of Floridians at a cost of $1 billion per year — Insurance Information Institute (2011)
– The fraud amounts to a fraud tax we all pay
– The Sunshine Alliance to Erase Fraud is urging Floridians to tell lawmakers to support SB 1930 and HB 1411

The ad will begin running Sunday statewide.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.