Twitter to buy TweetDeck for an estimated $40 million

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Twitter has acquiredTweetDeck, we?e heard from a source with knowledge of the deal, and the transaction will be announced in the next few days. The $40 million ?$50 million purchase price includes both cash and Twitter stock, says our source to TechCrunch.

In February we reported that an acquisition of TweetDeck by Bill Gross?UberMediawas all but done, in the $25 ?$30 million range. And that deal was in fact all but done. But Twitter quickly provided an unsolicitedcounter offer, and TweetDeck was in play again. TechCrunch EU hasthe full story on how that played out.

This deal is defensive for Twitter, say all the sources we?e spoken with over the last couple of months. They simply couldn? allow UberMedia to have so much market share in this space. The company has acquiredUberTwitter,EchoFonand a number ofother Twitter-related startups. Adding TweetDeck to the UberMedia stable of products would give them too much leverage over Twitter, say our sources, and so Twitter made a strong defensive bid to disrupt the deal. Which succeeded nicely, apparently.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.