Urban Outfitters' clever effort to market Florida's tax-free holiday

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Summer might officially be just a few weeks old, but malls and stores from the Keys to the Panhandle will have fall on the mind this coming weekend.

Florida’s annual sales-tax holiday — which runs Aug. 3-5 — comes early this year, the state’s response to a few school districts’ decision to start classes the second week of August.

Of all the ads promoting this reprieve, I like Urban Outfitters promotion. How very 99%.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.