The University of South Florida has chosen the Tampa Bay Times as its exclusive print media sponsor for USF events.
Under a three-year agreement, the Times will be the only print media company sponsoring both athletic and academic events.
“The Times has supported the University of South Florida since its early days,” Times CEO Paul Tash said in a statement. “Both organizations invest in Tampa Bay and look to its future, so this is a natural partnership between two institutions of similar purpose.”
The St. Petersburg-based daily will be visible on news racks, video boards, LED signs, season tickets, university radio and TV features, and online.
“We are proud to partner with such a respected, iconic brand in our community,” said Tom Hoof, USF chief marketing officer/vice president of marketing & communications. “This relationship provides us an exciting opportunity to associate the University of South Florida brand with the highly successful platforms offered by the Tampa Bay Times.
“We look forward to many years of working together.”
The Tampa Bay Times is Florida’s largest circulation newspaper, with an average of 350,216 Sunday and 281,267 daily.
Times Publishing Company produces the Times, TampaBay.com, tbt*– a free daily edition of the Tampa Bay Times, tb-two*, another free paper written by area students, and the Pulitzer Prize-winning PolitiFact.com.