Life and politics from the Sunshine State's best city

Scott Wagman’s new mailpiece downright garish

in Peter/The Bay and the 'Burg by
Scott Wagman’s campaign is quickly assembling the worst direct-mail portfolio ever seen by a candidate spending half-a-million dollars.

There is something positive to be said about pumping out piece after piece of this crap, but it’s hard to be positive when the design is garish and the message so muddled.

Yes, I said garish. All sorts of colors and images and fonts, all swirled together with no apparent concern for the person reading it. It’s looks like a crayon box was leaked all over the paper.

There’s police tape and a gun and some sort of silhouette of either an alien or the dude that broke into Rick Baker’s spot. And that’s just on one side.

The other side has a picture with Charlie Justice, Janet Long and Wengay Newton, because those are the people you think about when you think about being tough on crime.

There’s a Sierra Club logo and a “Please Recycle” message and an entire section dedicated to an unattributed quote from a “citizen.”

There are gerunds for headlines (“Falling Behind on Fighting Crime”) and entire paragraphs written with ellipses. There is a plea to get out the vote message that is too late for early voters and too early for likely voters.

Exactly who is this mailpiece targeting, who is it from and who is it asking you to vote for? It just isn’t clear. Nor would it be clear to the indifferent voter who will be quickly depositing this lump of dung into the trash can. The same place you’ll be able to find Scott Wagman’s yard signs in about a month.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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