Wal-Mart announced Monday it was “committing up to $10 million in additional support for 2017 U.S. hurricane relief efforts,” bringing its total this year to $30 million, the retailer said.
“We know our associates and customers make the difference. And once again, when needed the most, they are stepping up to help in a major way,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Wal-Mart Stores, Inc. “This is about neighbors helping neighbors and we will continue to be there for the communities we serve as they recover.”
The company also said it is launching a new customer campaign with the American Red Cross to assist with hurricane relief, matching customer donations two-to-one with cash and product donations of up to $10 million to support American Red Cross disaster-response efforts.
These donations will help those hurt by hurricanes in 2017 by providing shelter, food, comfort and emergency assistance.
During the campaign, customers can donate to the American Red Cross at registers in Walmart stores and Sam’s Clubs or on Walmart.com and Samsclub.com. For every $1 donated, Wal-Mart will contribute $2 worth of cash or, at Walmart’s option, needed product to the American Red Cross, up to $10 million. The campaign will run Sept. 10-16.