Want to make your political donation count?

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Jonathan Bernstein: “If you’re planning on making political donations this year, and you really want your money to help the cause, here’s what you should do: Instead of sinking cash into either presidential campaign, put it where it will really matter — into Congressional or state and local races.”

“Here’s why: The battle for the House and Senate may well shape up as toss ups, which means that control of Congress is hanging in the balance. This matters just as much, and in many ways more, than control of the White House. The least bang for your buck comes in presidential general elections. Your money will make a much bigger difference in practically every other type of election.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.