Watch out Orlando: Florida lobbyists to convene en masse outside of the Capitol

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The Florida Association of Professional Lobbyists is gearing up for its 9th annual conference beginning tomorrow at the Loews Royal Pacific in Orlando.

I’ll try to get this all out in one breath: Hear from House Clerk Bob Ward and House General Counsel Dan Nordby, along with FAPL past chair Jennifer Green, who will discuss Florida’s new ethics statutes; Ryan Tyson, VP of the Associated Industries of Florida, who will surprise you with his forecast on upcoming elections; Sarah Bascom and Christina Johnson, with some issue management tips, and Ron Sachs who will dig in on crisis management in public relations; Matt Dixon of the Florida Times Union, one of Florida’s premier political reporters who will talk shop on how to work with media; CFO Jeff Atwater who knows a thing or two about how to lobby the Cabinet, joined by Reggie Garcia and Abby Vail, each with their own perspective; Darrick McGhee, Sen. Rene Garcia, Rep. Joe Saunders, Paul Fillmore-Mateo and Chris Moya on how to steer a safe course through Florida’s multicultural legislature; former Sen. Paula Dockery with some thoughts on working both sides of the aisle; some “Appropriations 1014” perspective from Appropriations Chair, Rep. Seth McKeel, and Senate Gov Ops Sub-chair, Sen. Alan Hays; and (just enough air left to get through this), Andy Corty, Dr. Ed Moore, Rod Duckworth, Joe Pickens and Dr. Peter Bath on the perceived disconnect between what businesses need from their workforce and what educational providers deliver.

If that’s not enough to keep your attention, you can participate in “fifteen minute table topics” on the big issues of the day in technology, transportation, insurance and environment/water.

To set the tone for all this big thinking to follow, the conference opens with a reception sponsored by Context Florida, a not-for-profit, online opinion network dedicated to driving the discussion about the issues, personalities and politics shaping Florida.  And yes, “reception” means “drinks.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.