Why Rubio’s endorsement doesn’t matter

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I don’t know which is worse, the increasing apparentness that Marco Rubio’s endorsement of Mitt Romney is more about Rubio than it is about Romney or that Rubio isn’t thrilled with own endorsement of Romney.

Since Rubio announced his tepid endorsement of Romney last night, there has been more discussed about the possibility of the Florida Senator becoming Romney’s VP choice than their has been discussion about Romney’s candidacy.

Perhaps that is because Rubio stepped all over his own endorsement of Romney saying, “There are a lot of other people out there that some of us wish had run for president — but they didn’t.”

Then again, does Rubio’s endorsement mean that much anyway?

Harry Enten disputes the idea that VP Rubio could help Romney in any meaningful sense (h/t Andrew Sullivan):

If Mitt Romney is losing by 3 points nationwide, he would still would be very competitive in Florida based on recent electoral history. So picking Rubio as his VP running-mate would probably help clinch a state he’d be expected to win in any event; with the effect of merely narrowing his defeat in the electoral college vote. The correct strategy for any candidate is to pick a candidate from a state that is either dead even or slightly leaning toward your opponent. That’s why Rubio would not be a golden ticket to an electoral college victory. And beyond helping Romney in Florida, there’s probably little else Rubio could do.

Even the American Conservative thinks tapping Rubio would be a mistake:

[L]arge majorities of Hispanic voters in Southwestern swing states prefer Democratic policy priorities, and this is one reason why they tend to vote overwhelmingly for Democratic candidates at the federal level. In 2008, 69% of Latinos in New Mexico voted for Obama, as did 61% of Latinos in Colorado. There’s no real reason to expect that having Rubio as a running mate is going to close that gap significantly. Making Rubio the VP nominee would be another blunder of promoting an unqualified rising politician too quickly for his own good in the name of generating enthusiasm for the presidential ticket.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.