After months of speculation, and to the surprise of almost nobody, Lt. Gov. Carlos López-Cantera yesterday announced his run for the U.S. Senate seat currently held by Marco Rubio. Unfortunately part of this rollout was a very underwhelming announcement video (the English version).
With TV and media pros, including Rick Wilson, on CLC’s team, many of Florida’s political observers were surprised to see such a lackluster video.
Critics point out the audio quality of this footage alone should have been a red flag.
Add to that the ill-fitted dress shirt, the odd use of too much head room in the video frame, and the unusual choice of showing footage of him pushing his daughters on a swing set rather than looking potential voters in the eye while saying “I’m running for U.S. Senate.”
But perhaps the most widely criticized aspect is the use of bland, amateurish stock B-roll.
Launching a statewide campaign, raising big money, and having a group of highly respected political operatives had many expecting a high-profile day that was flawless.
This video misses that mark by a mile.
