The Florida Medical Association is ready to enjoy the dividends of peace.
For the better part of this decade, the FMA has been heavily involved with a series of legislative “wars”, such as the one over the issue of expert testimony or the bitter struggle between optometrists and ophthalmologists. However, during the 2013 legislative session, a cease-fire of sorts on these and other issues was reached by the FMA and its various adversaries.
With these “wars” settled, the Florida Medical Association says it is ready to move forward on a variety of new issues confronting the profession as it adjusts to the ever-changing health care marketplace.
To assist in this transition, the FMA will soon be announcing a pair of high-profile hires.
To bolster the association’s external communications efforts, the Florida Medical Association has inked Christina Johnson and VancoreJones. Johnson, a Republican, is the well-respected chief of On 3 PR, which reps the Florida Restaurant and Lodging Association, as well as several other clients. VancoreJones is home to two of Florida’s most prominent Democratic lobbyists/strategists — Steve Vancore and Screven Watson.
Look for an official announcement this week.