Without naming names, new Carlos Curbelo ad goes on the attack

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When is an attack ad not really an attack ad? When it calls the opponent a crook without actually speaking his name.

In a new campaign spot, Carlos Curbelo subtly link his opponents to Miami’s long background of corruption, with a vow to clean up politics for future generations of Floridians.

“Money and corruption … not just a history lesson,” says the Curbelo in “Driven,” a new 30-second spot dropping today. “It’s our politicians today.”

“Corruption” has been the magic Republican word throughout the race for Florida’s 26th Congressional District.

“But politics doesn’t drive me,” he adds, pointing to a group of schoolchildren in the background. “They do.”

Curbelo, a 34-year-old Miami-Dade School Board member, faces Democratic Congressman Joe Garcia in the district covering all of Monroe and parts of Miami-Dade Counties.

Last year, Garcia’s former campaign manager and ex-chief of staff had been found guilty of election fraud, serving 65 days in jail, becoming one of the main GOP talking points of the campaign.

Nonetheless, in “Driven,” Garcia’s name is nowhere to be found, but his background is certainly there—in spirit. So the ad sounds positive, but the meaning is clear.

After referring to his experience as the child of immigrant parents and a business owner, Curbelo also promises to clean up “economic mess” in Washington D.C.

Driven is also available on YouTube.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at [email protected] and on Twitter @PhilAmmann.