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Automation marketing startup choosing downtown St. Pete as second home

in The Bay and the 'Burg/Top Headlines by

A Pennsylvania-based startup is making St. Petersburg its second home, bringing 20 jobs.

MXTR Automation, a digital marketing and marketing automation firm, is choosing downtown St. Petersburg for a new location, to open in the next 18 months.

Currently, the company is leasing space in St. Pete’s Tec Garage innovation center on Second Avenue North. MXTR develops software programs to automate marketing for franchises and other businesses.

According to MXTR Co-Founder and President Mickey Locey, St. Pete’s robust workforce will help guarantee the company’s success. Front end developers and account managers will be among the first hired, he added.

“St. Petersburg will provide us access to one of the broadest and deepest talent pools in the country with a business-friendly tax environment. The lifestyle the downtown affords is exactly what we are looking for,” Locey said in a statement.

Founded in Williamsport, Pennsylvania in 2015, MXTR considered several other locations, including some in Florida, before choosing St. Petersburg.

“I couldn’t think of a better second home for MXTR. The technology and business ecosystems in St. Petersburg are truly second to none,” said MXTR founder Joe Mauro. “The concierge-level service provided by the EDC, City of St. Pete and Tec Garage have shown us just how great the opportunities are here.”

Mauro said what attracted MXTR was the city’s culture and its ability to draw highly skilled, creative talent as well as training and support offered by organizations such as the Greenhouse and the Iron Yard.

The Greenhouse is a collaboration between the City of St. Petersburg and St. Petersburg Area Chamber of Commerce to promote innovation and economic growth. Iron Yard is a Tampa Bay area training and mentorship program for tech-focused education.

“St. Pete has become a community where creative, high-impact companies want to be,” said St. Petersburg Mayor Rick Kriseman. “MXTR’s decision to locate here shows, once again, that St. Pete is a great place for these highly sought-after companies. We are excited to continue to support the creation more jobs in this thriving city we are so proud of.”

Michael Vivio of the St. Petersburg Area Economic Development Corporation points to the MXTR deal as proof of continued momentum for the city’s economic growth as part of the Grow Smarter Strategy. The EDC will continue working with the company to aid in expansion and development, he said.

 

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