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New Orleans launches ad campaign

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From Gambit: The New Orleans Convention and Visitors Bureau (CVB) plans to launch a rapid-fire public relations and advertising campaign across major U.S. markets starting Friday, June 18 — burning through its $5 million share of a $15 million tourism check written to Louisiana by BP on May 17, within five weeks.

An emphasis will be placed on separating New Orleans in the public imagination from the disaster afflicting the Louisiana coast. One campaign slogan will say: “This isn’t the first time New Orleans has survived the British.” Continue reading here.

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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