Email outlines Florida GOP’s plan to hire 19 (!) communications staffers dedicated to Rick Scott’s campaign

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When Rick Scott first ran for Governor of Florida, he promised to create 700,000 jobs in the state over 7 years. While it remains to be seen whether Scott can fulfill this promise, if the hiring spree the Republican Party of Florida is embarking on is any indication, he may accomplish his goal.

According to an email obtained by this blog (but first alluded to by the Miami Herald‘s Marc Caputo), the RPOF and the Rick Scott for Florida re-election campaign are hiring at least nineteen new staffers just to man the party/campaign’s Communications and Digital departments. 

Nineteen!

The Florida GOP is looking for a “Media Affairs Manager,” a “Bracketing Manager,” a “Viral Marketing Manager,” a “Digital Insights Analyst,” and a linebackers coach. Well, not really. The RPOF is not hiring a linebackers coach, but it is hiring for all of those other positions, according to the email from Susan Hepworth, the current Press Secretary for the RPOF who soon will be taking over the Communications Director’s job.

Counting the nineteen positions referenced in Hepworth’s email, plus Hepworth and her deputy, plus Matt Moon, who is now the spox for Scott’s campaign, plus ten or so communications staffers in the Executive Office of the Governor and Rick Scott, the least communicative governor in Florida’s modern history, will have nearly thirty staffers ‘communicating’ for him.

No wonder why an unnamed Republican told Caputo, “The Democrats and Charlie Crist won’t know what hit them.”

Of course, this same Republican told Caputo, “No one will ever have seen a campaign like this in Florida.”

Yes, we have seen a campaign like this in Florida; it was Mitt Romney for President. And look how well that turned out.

Anyway, here is the text of the email from Hepworth:

Begin forwarded message:
From: Susan Hepworth <shepworth@rpof.org>
Date: January 7, 2014, 1:01:09 PM EST
To: Susan Hepworth <shepworth@rpof.org>
Cc: “susan.hepworth@gmail.com” <susan.hepworth@gmail.com>
Subject: Hiring at RPOF and Rick Scott

Good Afternoon-
Hope this email finds all of you doing very well.

The Republican Party of Florida & the Rick Scott for Florida re-election campaign are looking for resumes of top-notch campaign folks that can fill roles in the Communications & Digital shops. All Comms & Digital positions are based in Tallahassee, FL. This will be a great state & race to be a part of in 2014.

We are also hiring for Political/Field and Policy so if you’ve got good folks please send them to me as well. If anyone you know might be a good fit outside of the positions below please send me their resume.

Here’s some of the positions we are looking to fill for Comms:

• Media Affairs Manager (experience needed)
• Communications Assistant (entry level)
• War Room (entry level)
• Director of Press Advance (experience needed)
• Press Advance Field
• Hispanic Comms (experience needed & must speak Spanish)
• Research/Rapid Response (experience & entry level)
• Bracketing Manager (some experience preferred)

For Digital:

• Content/Community Manager
• Digital Rapid Response Manager
• Email Manager
• Viral Marketing Manager
• Website Content Manager
• Copy Writer
• Digital Insights Analyst 
• Graphic Designer
• Paid Media Coordinator
• Digital-Political Coordinator

Thanks,
Susan

Susan Hepworth
Press Secretary &
Deputy Communications Director
(c) 515-422-4036
(o) 850-241-1827
@shepworth

Read more here: http://miamiherald.typepad.com/nakedpolitics/2014/01/rick-scott-world-rumblings-big-shifts-in-govs-office-campaign-and-rpof-imminent.html#storylink=cpy
Read more here: http://miamiherald.typepad.com/nakedpolitics/2014/01/rick-scott-world-rumblings-big-shifts-in-govs-office-campaign-and-rpof-imminent.html#storylink=cpy

Media Affairs Manager (experience needed)
• Communications Assistant (entry level)
• War Room (entry level)
• Director of Press Advance (experience needed)
• Press Advance Field
• Hispanic Comms (experience needed & must speak Spanish)
• Research/Rapid Response (experience & entry level)
• Bracketing Manager (some experience preferred)

For Digital:

• Content/Community Manager
• Digital Rapid Response Manager
• Email Manager
• Viral Marketing Manager
• Website Content Manager
• Copy Writer
• Digital Insights Analyst 
• Graphic Designer
• Paid Media Coordinator
• Digital-Political Coordinator

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.