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Sachs Media honors end of ‘Mad Men’ era with mini-series of TV spots

in Apolitical/Top Headlines by

Sachs Media Group is tipping its stylish Fedora to Don Draper and all the other Mad Men.

Florida’s leading independent public relations firm is marking an end of an era — the final seven episodes of Mad Men, which began airing this week.

In honor of the popular AMC show, SMG produced a miniseries of three 30-second TV spots, each calling to mind the best, stylish series ever about the early days of the advertising (and PR) industry.

Mad Men, set in the 1960s at the fictional Sterling Cooper advertising agency, ends its seven-season run on May 17.

Produced to recall classic advertising from TV’s first Golden Era, the ads succeed on several levels, not least of which serve as active promotion for the firm and a tribute to products and services of days gone by: ladies hair dryers, spray deodorant and vibrating tabletop football games.

SMG Mad Men-style ads also serve as what SMG chief Ron Sachs describes as “A climactic focus on our pronounced ability to layer in a modern mix/integrated set of tactics and strategies to help clients ‘breakthrough’ the clutter with their issue, idea, product or service.”

Produced in collaboration with Gary Yordon, of the Zachary Group, and Evolution Media, which conceived and produced a series of three spots, the spots deliver precisely what SMG envisioned.

The ads will run alternately during the seven last Mad Men episodes in the Tallahassee region, SMG’s home base.

All three spots are now available on YouTube.

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Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.

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