Life and politics from the Sunshine State's best city

“4th Floor Files” talks to Lisa Ard about appropriations and politics rooted in faith

in Uncategorized by

This installment of the “4th Floor Files” features Lisa Ard. Her clients include Adobe, Dun & Bradstreet and Oracle. Here’s the file on Lisa:

Significant other? Children? Grand kids?

Husband – Jeff Ard (11 years), Son – Brandon Cervenka, Stepson –  Jeffrey Ard

In 25 words or less, explain what you do.

My expertise is in executive branch procurement, which can include advocating for a change in statute or an appropriation, but largely consists of tracking the budget and procurements and introducing clients into Gubernatorial and Cabinet agencies.

Without using the words Democrat, Independent or Republican, conservative or liberal, describe your political persuasion.

My personal politics are deeply rooted in my faith. I am a Christian, therefore I vote for candidates and support public policies that best reflect my faith-based beliefs.  Absent an issue having a moral component, I strongly support free enterprise and personal liberties.

During your career, have you had a favorite pro bono client?

It is not my favorite, but it certainly was the most memorable, meaningful and challenging. During the Terri Schiavo case, my former partner and I represented the Center for Reclaiming America in their assistance of the Schindler family.  Behind the scenes we arranged meetings for the family with legislators and helped obtain a permit for a rally. It was an extremely difficult time for people on both sides of the issue.  

Three favorite charities.

Morningside Baptist Church. Compassion International. Paying for my 2 son’s college tuition.

Any last-day-of-Session traditions?

I go home to be with my family.

What are you most looking forward to during the 2013 Legislative Session.

Working on some interesting client issues – business identity theft being one of them.

If you could have another lobbyist’s client list, it would be…

Joe York – he has a single client (AT&T) and a legion of lobbyists. He is often the savviest guy in any room and a great friend.

Professional accomplishment of which you are most proud?

It’s a tie: 1. Being the analyst for the bill that created the Uniform Building Code in Florida (1998-1999 sessions) – In 2012, the Florida Code was named the strongest building code in any coastal state in the US. 2. Working for the administration of Governor Jeb Bush.

Lobbyists are often accused of wearing Gucci loafers; do you own a pair of Gucci loafers? If not, why not?

No Gucci Loafers – I love beautiful clothes and accessories, but I am a bargain shopper.

Who is your favorite Florida Capitol Press Corp reporter and why?

I know he is semi-retired, but Bill Cotterell – he is a constant source of amusement to me on Facebook. A cynical hard-nosed reporter, but genuinely a nice person.

Other than, your reading list includes…

Sayfie Review, the Budget, the Vendor Bid System.

What swear word do you use most often?


What is your absolute favorite item of clothing in your closet? Give us the fabric, the brand, the store and the price if possible.

Grey leather jacket from Talbots.

The best hotel in Florida is…

The Breakers in West Palm Beach

You’ve just learned that you will be hosting a morning talk show about Florida politics. Who are the first four guests you’d invite to appear?

Governor Jeb Bush, Congressman Dan Webster, Congresswoman Debbie Wasserman- Schultz, and DCF Secretary David Wilkins.

Homeland, Mad Men, The Walking Dead … which one do you watch, which one do you DVR and which one do you skip?

The only one I have seen is Mad Men. You should add Scandal and the Good Wife to the list. They both have a political theme and are my favorites.

Favorite movie.  

“It’s a Wonderful Life”

Before the ‘gift ban’, what was your favorite restaurant in Tallahassee? What is your favorite today?

Marie Livingston’s. Front Porch.

When you pig out, what do you eat?

Reese’s Cups.

If you could have dinner with a historical figure no longer living, who would it be?

Ronald Reagan

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

Go to Top