Bill Nelson’s new ad: “Meet Connie Mack”

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Sen. Bill Nelson’s re-election team has unveiled a second TV spot in a hefty ad campaign launched earlier this week on stations in Florida.  The ad – called “Meet Connie” – hits the likely GOP nominee in the Florida Senate race for a pattern of bad behavior and questionable work habits.

“Florida, meet Connie Mack the Fourth,” says the narrator. “A promoter for Hooters … with a history of bar room brawling, altercations and road rage … a trail of debts, liens and unpaid bills. He has one of the worst attendance records in Congress this year … but voted to end Medicare as we know it.”

The 30-second ad closes by citing the Tampa Bay Times editorial that recently examined the younger Mack’s qualifications for public office:

“Mack’s approach to public service does not inspire confidence.  He refused to debate his Republican primary opponents or meet with editorial boards, including this one.  By one measure, he has missed more than twice as many votes in the House as the average member since taking office.  There also remain questions about how much time he spends in his district.”

That last comment was a reference to Mack reportedly spending a lot of time not in Florida but in California, where his wife, U.S. Rep. Mary Bono, claims a residence.

The ad cites a specific passage from the Times editorial that says Mack may have a famous name — his grandfather was a major league baseball figure and his dad a senator – but he himself has “questionable work habits, a sense of entitlement and an undistinguished record in Congress.”

“Connie Mack IV has been hiding behind the $9.2 million outside groups have spent so far on attack ads to smear Bill Nelson,” said Nelson Campaign Manager Pete Mitchell.  “It’s time Floridians learned who this Mack really is.”

The “Meet Connie” ad will air on TV stations all across Florida.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.