Another day, another poll showing Rick Scott leading Bill McCollum 44% to 28%

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Bill McCollum’s troubles continue. That’s the word from the inaugural Sunshine State News Poll that shows Rick Scott holding a commanding 44 to 28 percent lead over the attorney general in the Republican gubernatorial primary.

With just three weeks until Election Day, and early voting beginning next week, Scott is beating McCollum in every demographic and geographic category of likely GOP voters, said Jim Lee, president of Voter Survey Service of Harrisburg, Pa., which conducted the survey.

“Most startlingly is the 50 percent negative number for McCollum. That’s a very huge red flag and suggests very little room to grow. You never want to have that going into an election,” Lee said.

The VSS survey, commissioned by Sunshine State News and conducted July 26-30, builds on results of an earlier Quinnipiac Poll that showed Scott holding an 11-point lead over McCollum. The Sunshine State News Poll is the largest sampling of likely voters — 1,345 — of any poll so far taken for a 2010 statewide election in Florida.

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.