Are the ads airing in Florida attacking Romney’s time at Bain effective?

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Since first seeing Priorities USA’s ads airing in Florida, I’ve thought they were the most effective spots of the campaign.  There is a sense of genuineness conveyed here that is missing from too many of the other ads from both Obama and Romney.

Of course, that’s just an opinion.  Are these ads truly effective?

Well, there is some evidence that they are. Nate Cohn takes a closer look at the voters Obama is targeting:

In the six national polls, 5 percent of college educated whites were undecided compared to 9 percent of whites without a college degree. Romney’s road to victory starts with consolidating disaffected voters who do not approve of the President’s performance. Unsurprisingly then, the Obama campaign’s initial wave of advertising appears well-suited to disrupting those efforts.

Depicting Romney as a plutocratic corporate raider seems likely to resonate with working class voters, especially since many traditionally have voted for Democratic presidential candidates. On the other hand, most of these voters harbor deep reservations about Obama’s performance and probably voted for Republicans in the 2010 midterms. Romney’s main goal in the coming months will be to convince them to join his cause.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.