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Lester Dailey

Lester Dailey has 1 articles published.

Firm criticized for design of Enterprise Florida’s re-branding runs into similar trouble in Clearwater

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What a difference a week can make. Until last week, it seemed that the hiring of North Star Destination Strategies to study people’s impression of Clearwater and change any unfavorable perceptions through a process called “branding” was virtually a done deal.After all, a panel of city staffers had vetted prospective companies and decided that North Star was best for the job, North Star spokesman Don McCann had made a favorable impression on the Clearwater City Council at its July 14…

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