Bascom Communications promotes Lyndsey Cruley, welcomes new team member Sarah Proctor

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Bascom Communications & Consulting, LLC (BCC) today announced its newest addition to its senior leadership and welcomed its newest member of its growing public relations and political communications team.

BCC, a premier Florida-based political communications consulting and public affairs firm, was most recently heralded for its victories on behalf of U.S. Congressman David Jolly’s campaign, the defeat of the statewide Amendment 2 (the medical marijuana ballot initiative), as well as the defeat of the My Ride/My Road “1 percent sales tax hike” Polk County ballot initiative.

Joining President and owner Sarah Bascom and Senior Vice President Kristen Bridges in rounding out its senior leadership team is Lyndsey Cruley, who has been promoted to senior vice president. Cruley, who has been with BCC for nearly four years, will continue her role as a lead communications consultant for Bascom in the recently established Atlanta, Ga., office and will continue to service clients in Florida, commuting to Tallahassee during committee weeks and session.  Cruley has advised leaders in both chambers of the Florida Legislature, as well as candidates across the State of Florida, private sector companies and trade organizations.

“Lyndsey has been a rock star from day one,” said Bascom.  “She has extensive experience, having served in top communications roles in both the House and Senate, and has continued to use her knowledge and razor-sharp skills for work on behalf of Bascom clients.  We are proud of all Lyndsey has accomplished and can’t wait to watch her continue to grow and lead our firm for years to come.”

Also joining the BCC team is Communications Assistant Sarah Proctor, who most recently served as the communications coordinator at a statewide trade association.  Proctor has also completed an internship in Congressman Dan Webster’s office on Capitol Hill, implemented a social media marketing campaign and event planning for an Athens, Ga.-based food tour company, and was a reporter for the Tallahassee Democrat as a member of the politics and policies team.

“Sarah Proctor is an up and comer, and we are thrilled to have her join our team,” said Bascom. “From her experience working for Congressman Dan Webster in D.C. to her deep Tallahassee roots – she will be an asset to our clients and our team.”

In addition to Bascom, Bridges, Cruley and Proctor, BCC’s team includes Communications Consultant Kelsey Swithers, Operations Manager Rebekah Stamps, and Social Media and Research Assistant Daniel Mesa.

BCC, which opened its doors in 2009, specializes in executing winning messaging and public relations plans for trade associations, coalitions and corporations, as well as candidate, referendum and issue advocacy campaigns. BCC’s team has worked inside the halls of government, sat inside the war rooms of campaigns, and has advised some of Florida’s most influential trade associations, CEOs and Fortune 500 executives.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding His broad range includes covering news, local government and culture reviews for, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at and on Twitter @PhilAmmann.