Spotify to provide personalized music for Uber riders

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A new deal between Uber and Spotify will provide customers of the popular ridesharing service personalized music during their rides.

Uber CEO Travis Kalanick announced that beginning Friday, Nov. 21, customers could sync their Spotify accounts through the Uber app, and choose which music to play during the ride.

“We’re trying to create highly evolved experiences,” Kalanick said in a conference call on Monday. “This is the first time we’ve personalized the experience inside the car.”

Spotify CEO Daniel Ek joined Kalanick in New York to announce the news. The two first met in Stockholm about three months ago to talk over the deal, writes Natalie Jarvey of the Hollywood Reporter.

“There are three main places people listen to music: in your home, on the go and in your car,” Ek said. “One of the big things for us is how to get into the car. Uber is such an obvious fit for us.

“Having Spotify in your Uber car takes your experience to the next level,” he added

Ten cities will be first to roll out the Uber/Spotify integration: New York, Los Angeles, San Francisco, Nashville, Toronto, London, Mexico City, Stockholm, Sydney and Singapore. Eventually, Spotify will expand to all cities where Uber operates, and with the exception of the Uber Pool carpooling service, personalized music will be available to Spotify’s premium subscribers.

To make Spotify available to Uber customers, drivers must opt into the program. “We’re already getting great feedback from drivers,” Kalanick said. “They’re excited about providing this service for the riders.”

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.