BP updates Gulf Restoration activity in new TV ad

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The initial advertisement in the series, which will debut on December 26, … marks the first time since late last year that BP has gone on the air nationally with ads providing such an update. … [The 60-second ad] will run nationally [heavy rotation on cable news, esp. in evenings and around political shows] through early 2012 … Like [BP’s] other TV ads since the spill, this newest ad was produced by Purple Strategies of Washington … Ogilvy & Mather, New York, produced the digital ads … Ogilvy Public Relations, Washington, … created the social media support campaign.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.