Can Rick Santorum keep his campaign staff small?

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Politico delves into Rick Santorum’s “decentralized, cause-driven, low-cost modern campaign” model and “guerrilla approach,” a sharp contrast to Mitt Romney’s much more organized, professional, and top-heavy operation.

“Santorum has battled concerns about his field and turnout machinery, suffering from a series of stumbles that left him without access to the Virginia ballot and ineligible for some delegates in Ohio. He leans on local political networks, powered in many cases by grass-roots Christian conservatives, as a substitute for Mitt Romney’s bulked-up organization. The campaign maintains the tightest of inner circles, reserving Santorum’s ear for a small list of longtime aides and supporters.”

“The fact that the campaign is now playing out across 50 states, rather than the three early battlegrounds Santorum’s effort was built for, is a double-edged challenge. On one level, Romney’s structural and financial advantages loom ever larger as the race moves into places where the GOP hopefuls cannot run a months-long, hand-shaking, Santorum-style retail campaign. On the other hand, it means that national-level messaging can have a disproportionate impact in states like Alabama and Mississippi…in which no candidate has been able to build up a daunting organizational edge.”

Via The Political Wire.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.