Gov. Rick Scott’s State of the state speech touched on many familiar themes — jobs, education and tax cuts — with several of them expected to become re-election campaign talking points leading up to November’s ballot.
The folks at public-affairs communications firm Sachs Media Group broke down yesterday’s address and created a word cloud with the relative frequency of communication used in the speech.
For those unfamiliar with “word clouds,” they are a visual representation of the number of times certain words appear in a particular setting.
In Scott’s speech, the top six words are — PEOPLE, WANT, KEEP, FLORIDA, WORKING, JOB.
These six are certainly no surprise, since jobs have been a constant refrain in Scott’s first term and were expected to be not only top priorities in his address but also throughout his re-election effort.
“Gov. Scott was very disciplined in embracing a simple, major theme that was woven throughout his State of the State speech,” said Sachs Media Group CEO Ron Sachs.
“As this word cloud translation of the speech clearly depicts, the governor’s overarching message is that ‘People want to keep Florida working.’ That’s a great theme for the speech — and an easily understood reelection message, too.”
Here is Scott’s SOS word cloud: