Check out this word cloud of Scott’s ‘State of the State’

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Gov. Rick Scott’s State of the state speech touched on many familiar themes — jobs, education and tax cuts — with several of them expected to become re-election campaign talking points leading up to November’s ballot.

The folks at public-affairs communications firm Sachs Media Group broke down yesterday’s address and created a word cloud with the relative frequency of communication used in the speech.

For those unfamiliar with “word clouds,” they are a visual representation of the number of times certain words appear in a particular setting.

In Scott’s speech, the top six words are — PEOPLE, WANT, KEEP, FLORIDA, WORKING, JOB.

These six are certainly no surprise, since jobs have been a constant refrain in Scott’s first term and were expected to be not only top priorities in his address but also throughout his re-election effort.

“Gov. Scott was very disciplined in embracing a simple, major theme that was woven throughout his State of the State speech,” said Sachs Media Group CEO Ron Sachs.

“As this word cloud translation of the speech clearly depicts, the governor’s overarching message is that ‘People want to keep Florida working.’ That’s a great theme for the speech — and an easily understood reelection message, too.”

Here is Scott’s SOS word cloud:

People, Want, Keep,  Florida,  Working, Job 

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding His broad range includes covering news, local government and culture reviews for, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at and on Twitter @PhilAmmann.