“Content is King” — no longer. Today, the world has changed. “Curation Is King.”
Ok, I hear all the content-makers sharpening their knives to take me on.
First, why content is dead:
Content used to be the high quality media that came out of the very pointed end of the funnel. Articles in The New York Times. Movies from Miramax. Thursday night comedy from NBC. Books published by Simon and Schuster. Creative folks wrote pitches, treatments, sample chapters, pilots, but only the best of the best got published.
Then, the web came along and blew that up. Kaboom! Now content has gone from being scarce to being ubiquitous. Bloggers make content. Flickr photographers make content. Facebook posts are content. Tumblr publishers make content. Content isn’t King because it isn’t scarce. It’s everywhere, it’s overwhelming, and it’s gone from quality to noise.
Which isn’t to say that this is a bad thing — it’s actually very very good. It’s freedom. It’s public discourse. It’s new communities that were previously silenced by their inability to access broadcast distribution outlets now getting to have their chance in the spotlight.
As someone said to me a few weeks back: “Andy Warhol was wrong. We’re not going to be famous for 15 minutes. We’re each going to be famous for 15 People.” Indeed.
So let’s look at the relative explosion in content and why this trend is only going to continue to grow massively. Continue reading here.