Crossroads launches biggest ad buy yet; new spot will air in Nelson-Mack race

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Crossroads launches $16 million [one-week] buy in Senate, presidential contests, reports Maggie Haberman: “American Crossroads and its affiliate Crossroads GPS are going up today with their biggest paid media push so far in the 2012 cycle … on TV and radio in eight presidential battlegrounds and four Senate contests … On the presidential level, American Crossroads will spend $11 million on a spot called ‘Actually Happened,’ which focuses on the impact that President Obama said the stimulus would have on the unemployment rate. The spot features a man using charts and graphics to show where the president said unemployment would be around now, under 5.5 percent, compared to where it is, at 8.1.”

The ad is running in Florida, as welll as Colorado Iowa, North Carolina, New Hampshire, Nevada, Ohio and Virginia. Crossroads GPS … is spending an additional $1 million on radio in those states. Another $4 million is being spent by GPS [on Senate races in] in North Dakota, Virginia and Montana, and American Crossroads is going up in Florida. … Republican outside groups are about to demonstrate the extent to which they can have impact as the 2012 cycle enters its final stretch. … [T]he case has been made that, especially given Mitt Romney’s own comparatively light advertising in the summer, the groups helped keep the race close in the face of Obama’s spending.”

See the 30-second ad, “Actually Happened,” which ends with the line: “What Obama promised, versus what he delivered” here.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.