Data Targeting pokes fun at redistricting legal fight with animated Xmas card

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Among the things to be said of Pat Bainter, add to it a healthy sense of humor.

Bainter, the founder of Gainesville-based GOP consulting firm Data Targeting, released the company Christmas card this week – poking a little fun at the legal battle over release of disputed redistricting documents.

The festive animated card, accessed through a link on the Data Targeting homepage that says “Click here to reveal secret documents,” is complete with jingling bells and Bainter dressed in a Santa coat.

On it, he is flanked by associates Matt Mitchell and Mike Sheehan.

“Darn, they got our ‘secret’” the card reads. “Political consultants are interested in politics.”

“There’s one ‘secret’ we’ve made sure they’ll never get,” it continues, as a fifteen-second clock counts down to “self-destruction.” At zero, the card slowly lowers into a paper shredder. “Merry Christmas.”

Although Bainter and his company ultimately lost its legal claims of privacy, free speech and “trade secrets,” in the end, Data Targeting was still a winner in the redistricting skirmish.

Justices for the Florida Supreme Court ruled In November that Bainter must make public hundreds of emails and memos used during the 2012 redistricting effort. However, that ruling came only after the trial’s conclusion, and when the legislature already redrew political maps with nominal changes.

A trove of behind-the-scenes info could give the public an insight into the process, as well as even more headaches for GOP leaders, as the fight over Senate maps continues.

On Friday, lawyers representing the Legislature filed a brief repeating the argument that Florida’s Fair Districts amendment is unconstitutional. Earlier, courts rejected the claim as it pertains to congressional maps, but the new effort suggests the fight far from over.

Either way, Bainter and company seem prepared to enjoy a very Merry Christmas.

The card is available at

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.